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Proagrica, represented by Matt Earle, Commercial Director F4F, was invited to attend a Dutch Trade Mission to New Delhi, for the inaugural World Food India (WFI) event – a global event designed to facilitate partnerships between Indian and international businesses and investors.

The WFI event was opened by Prime Minister Modi who has placed significant focus on agriculture as it employs 40% of the national workforce and only contributes 17% to GDP.

Matt explained: “He has committed to double farmer income by 2022, so there was a keen interest in new technologies that can help the country grow more efficiently and help hit this target.”

Before the event commenced, the delegation visited Daawat Foods Ltd (a manufacturing unit of Kurkure Chips under Pepsico Brand) to see a rice processing plant in action and to hear presentations about the challenges of working in India from Daawat Foods, Rabo Equity Advisors and Himala-yan Products.

Proagrica had a stand on the Holland Pavilion in the International Hall where, over three days, Matt met and discussed the challenges of Indian agriculture with lots of stakeholders within the industry. Other stands on the Holland Pavilion included Rabobank, Trouw Nutrition and FMO Development Bank.

The Dutch delegation also arranged a ‘matchmaking’ exercise where interested parties could meet and explore whether there were any opportunities to work together.

“As part of this process,” explained Matt, “an opportunity has already been identified with a large Indian agribusiness for our big data platform Agility.

“The conclusion from my visit to Delhi was that India is undergoing a transformation within agriculture, partly driven by the government, and that there are clear opportunities for Proagrica to use the farm data already being captured, by private business and government agencies, to help them improve the efficiency of agriculture.”