The most powerful business intelligence platform for arable farming

Agility Crops is the most powerful business analytics platform for arable farming. Built on data provided by thousands of farms across the UK, Agility Crops provides insights from the most reliable dataset available through continuous 24-hour updates.

Agility Crops provides in-season analytics displaying crop protection usage across UK farms, allowing further analysis by crop, soil type, region, cropping stage and much more, enabling customers to identify trends, threats and opportunities as they occur. Agility Crops therefore allows teams to focus marketing and sales activities effectively to further increase revenues and utilise time and resources efficiently.

Agility Crops covers over 700,000 hectares of UK arable land, representing 15 different crop groups including 450,000 hectares of cereals, 115,000 hectares of oilseed rape and almost 30,000 hectares of potatoes. There’s never been a clearer view of farmers activities.

With Agility Crops you can:

Increase market share

by successfully analysing and reacting to competitor performances

IMPROVE sales and revenue

by identifying and acting on key opportunities

increase forecasting accuracy

through the use of historical trends and insights

IMPROVE active data analysis

with interactive tools and dashboards for constant monitoring

Watch groundbreaking data in motion:

As part of Reed Business Information (RBI) and RELX, we have proven expertise in providing trusted insights, data and analysis to major sectors including petrochemicals, fertilisers, banking, aviation, property and human resources.
Now, Agility Crops is doing the same for the agriculture sector, with Proagrica data scientists anonymising, cleansing, mapping, aggregating and forming meaningful visualisations of the adoption levels of farming products.


“Agility Crops provides the largest, broadest and most accurate data in the industry. It’s the closest we can get to actual live data. This is transforming how we approach the market and tailor our solutions to growers and customers actually in season, not ‘for next season’.”

MD, UK Crop Protection Company