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Improving farm management through software

Improving farm management through software

Using technology to maximise efficiencies and reduce labour is common across farms around the world, but for the savviest producers, investing in equipment isn’t just about new tractors and shiny kit. For many farmers, some of their most significant cost and time...
Big data recommendations and insights

Big data recommendations and insights

As Marr (2015)1 points out, the real value associated with big data is not in the vast volumes available but what can now be done with it. He also discusses the danger of being bamboozled by the proliferation of technology and getting lost in a sea of data that...
The evolution of data in livestock farming

The evolution of data in livestock farming

Harnessing the power of data is being hailed as the next major step for livestock farmers who are striving to make their businesses more competitive. In the face of rising input costs and volatile markets, finding ways to rear more profitable livestock which meets the...
Key benefits of using big data in UK arable agriculture

Key benefits of using big data in UK arable agriculture

According to a Rabobank report1 published in November 2015, it is forecast that “smart farming” products could easily add $10 billion (£6.6 billion) per year to the value of field crop farming globally with the real value potentially higher. Rabobank analyst, Harry...