Category: News


Proagrica becomes an Associate member of NOAH

We are very pleased to announce that we have joined NOAH as an Associate member. NOAH represents the UK animal health industry. Its aim is to promote the benefits of safe, effective, quality products and services for the health and welfare of all animals. Richard Sibbit, Managing Director of Proagrica Animal Health said: “We are […]

Helping to make sense of Digital Agriculture

Ask any farmer the name of a weed and they will reply with a term that is understood by everyone in the same region. Often, they will even give you multiple names because it’s known by more than one term. Proagrica decided over 20 years ago that the rich diversity of phrases and terms commonly […]

Three compelling benefits of doing more with your data connection

Less risk, greater efficiency, and a more resilient supply chain. These, and more, are possible by utilising smarter data connections. With the Australian government’s ongoing investment in agricultural traceability and the Traceability Summit in April 2022, the writing is on the wall – every business in the agriculture and animal health supply chain will be […]

Proagrica extends Advanced Inventory Management system to Europe

After sustained success in South Africa and Australia, Proagrica has launched its Advanced Inventory Management system (AIMS) in Europe. The management solution, which is part of the Proagrica Network, enables an efficient, cost-effective and centralised system that allows both manufacturers and retailers to manage supplier-owned stock across retail networks – encouraging greater visibility and collaboration […]

Scanning the horizon of farm data – ADAMA Australia

Farmers don’t farm for the joy of record keeping, and yet it’s becoming a progressively more important part of participating in the industry. Increasingly, those records need to include records of the batch information of products stored and applied on the farm. Recently, ADAMA Australia has taken a major step forward to ease some of […]

Proagrica launches Sirrus Suite to extend collaborative agronomy functions across devices

Stillwater, Oklahoma – 26 July 2021: Proagrica, the largest technology and data business serving the global ag market, has launched the Sirrus Suite of products for farmers and agronomists. This extends the functionality beyond iOS, to also include Android (currently available in beta) and to a new web app. The Sirrus Suite manages in-field agronomy […]

The evolution of agronomic practices

As the trade of farming has increased its footprint around the globe, the need for information about crops, soil and weather patterns has increased, as well. This need for information and scientific understanding led to the creation of the agronomist role. Traditionally, agronomists work together with growers, providing information to help care for plants and […]

The dangers of data visualization and BI tools in ag retail

Technology innovation is driving a rapid pace of change within agribusiness around the globe. Data is abundant in agriculture, but it isn’t always put to best use. How to improve this situation naturally invites questions, such as: What is the right technology for our business? What data should we be collecting? How do we best […]

Proagrica acquires highly respected compliance firm CDMS

London, UK, February 10, 2021: Proagrica, part of RELX and a global provider of independent network, workflow and analytics solutions to the agriculture and animal health industries, has completed the acquisition of CDMS, a provider of compliance data and solutions to support agronomic recommendations and crop production decisions. Since it launched in 1983, CDMS has […]

Why omni-channel is the future of agri e-commerce

Across the US, ag retailers are reporting negative impacts to their profit margins due to increased competition from online ag retail startups. While e-commerce continues to be a relatively small sector within ag retail, the growth of online startups shows no sign of slowing down. E-commerce sites now provide farmers and ag retail customers with […]

What is the future of online agriculture?

Agriculture and agribusiness have always been volatile industries. They are at the mercy of environmental determinants, such as rainfall and severe weather, as well as consistently facing narrow profit margins and increasing demand for products and services as the world population continues to grow. The evolution of precision agriculture, smart farming and the Internet of […]

What is omnicommerce in agriculture?

Across industries, the popularity and success of omnichannel e-commerce strategies is growing significantly. Agriculture is no exception and the industry as a whole is shifting to gain a greater online presence with a growing focus on data-driven decision making, digitalization and connectivity. For each member of the agribusiness value chain, it is important to have […]

What is agri big data analytics and why it matters

For every industry, big data analysis is becoming an integral business strategy. In fact, The Global Big Data and Business Analytics Market is expected to grow from USD 192.24 billion in 2019 to USD 446.42 billion by the end of 2025. The rapidly increasing volume and complexity of data are due to growing mobile data […]

How data analytics is transforming agriculture

Data analytics is a critical part of improving business operations in every industry. An organization can utilize data analytics to improve decision-making, analyze customer trends, track customer satisfaction and identify opportunities for new products and services to meet growing market needs. By integrating information and systems to gather data across the business, organizations are able […]

How an agri portal can transform your business

With the world population expected to reach 9.6 billion by the year 2050, agribusinesses are facing enormous pressures to innovate. The growing demand for both products and services, combined with complicated and unpredictable environmental challenges, have created a driving need for new technology. Through the development of precision agriculture and the implementation of technology, such […]

A guide to ecommerce in agri

In 2015, the global agribusiness industry grew to more than $5 trillion in annual revenues. With the current world population of more than seven billion people expected to rise to more than 10 billion by 2057, it is clear the market size for agribusiness will continue to grow. This incredible opportunity for innovation has generated […]

Collaborating to drive strategies and success across the supply chain

Across the agriculture industry, each individual element is looking for ways to move forward using today’s technology to survive the emerging challenges. From growing climate issues to growing populations, the entire spectrum of agribusinesses is working to find success in a more complex environment. As technology evolves, there are more opportunities and also more questions. […]

Benefits of data standardization in the agricultural supply chain

What are the benefits of data standardization across the agricultural supply chain? The use of data – and thus data standardization – is one of the leading drivers of change in the agriculture industry. Data in the 21st Century is already becoming the world’s most valuable resource, comparable to oil in the 20th Century, according […]

Unlocking the value from your sales data

Data is critical for any sales organization. From determining the size of the potential market for your product or service, to identifying who are, or should be, your best customers, good, accurate sales data is critical. Without reliable sales data, your marketing team may be focused on the wrong sectors, your sales teams spending too […]

Rebates: we need better management

What if there was a better system for managing rebates in the animal health sector? A solution that not only integrates real-time data but …

How insight drives profitability

Acquiring data is important but using that data to drive business outcomes is what generates measurable value. Data insight can be used to drive greater profitability using smart …

Rethinking Procurement

Procurement relies on both parties – a retailer or distributor and their suppliers – operating along a set of mutually understood terms and criteria. Without the insight offered by data …

What is Agriculture 4.0?

Agriculture 4.0 is a term for the next big trends facing the industry, including a greater focus on precision agriculture, the internet of things (IoT) and the use of big data …

What is precision agriculture?

What is “precision agriculture” and why is it important?  Precision agriculture is a collective term for advancements in technology that enhance farm production by utilizing …

Lindsay Suddon on: The Supply Network

The following is an excerpt from Lindsay Suddon, Chief Strategy Officer at Proagrica, on the potential for data connectivity and insight to drive more value across the …

360° visibility in practice

360° connectivity can bring complete transformation to businesses across the agriculture supply chain. For example, take a retailer customer, specifically a grower: the grower’s agronomist has stated there’s a …