Data security is a hot topic in digital agriculture. Two concerns dominate the narrative: Is my data secure? Why should my organization share my data?
The former is certainly an issue for many, especially in the light of companies like Facebook coming under scrutiny for their handling of user data. Mark Pawsey, Business Development Director, Proagrica, is clear that an independent data interchange business places data security as a core touchstone of its central practice: “This is a business exchange of data, so you can expect the security to be robust,” he said. “From our side of the equation, there’s a tremendous amount of security. Your data is never more than one official business partner away from you.”
Connectivity grants complete control over one’s data, allowing it to be shared between business partners but never extended without permission. One entity can share with another, but the chain would end there – unless, of course, the data owner desired to share it with another party.
“Data is the new currency,” added Mark. “Data isn’t exchanged for cash. That’s an out-of-date concept. This is trading data in exchange for value. It’s the currency of the new agricultural market.”
Glen Andrews, Regional Director for Proagrica in Asia Pacific, tied this to a wider issue with service interoperability, and the necessity of data exchange as part of a new model for agricultural practice. “It’s very difficult, bordering on impossible, for even a massive organisation to own and unite all forms of data themselves,” said Glen. “It becomes possible with a common platform, which interlinks your data in a way that provides value to every part of the supply chain, while maintaining ownership of your data.”
Data security is a natural concern and one that users are correct to take seriously. Connectivity is becoming more and more the norm for modern businesses as they come to understand the advantages of joining an advanced network that exclusively caters to the agriculture industry. Users have to ask themselves if their transactions provide them with value and, importantly, if the body handling the data is independent and committed to a neutral and safeguarded system of data integration. With the right approach in place, a business in the agricultural supply chain stands to drive increased efficiency and profitability, while streamlining their systems and improving usability.