How to respond quicker to customers

In this series, we examine the key challenges facing businesses in the agriculture supply chain, and the benefits gained by adopting digital systems.

The problem

Manual processing is the standard method of handling customer orders for unintegrated businesses. However, this carries with it certain risks: long delays are possible at each stage of a transaction, from the customer placing an order to receiving confirmation of the order. If responses are generally slow and confused, this won’t just result in lower productivity, but a gradual erosion of customer confidence.

The solution

Electronic transactions enable businesses to respond to their customers more quickly and armed with the right information. Customers can receive a much faster response, almost as if they are placing the order directly in the supplier’s ERP (enterprise resource planning). This ability to respond quickly with accurate and up to date information is directly beneficial to customer satisfaction and therefore customer retention.

The results

Proagrica is collaborating with businesses across the agricultural supply chain, equipping them with the infrastructure they need to respond quickly and accurately to customer demand. According to a 2014 joint survey report from BIA/Kelsey and Manta, 61% of small and medium sized businesses receive more than half of their revenues from repeat customers rather than new business. Repeat customers also bring the most value, spending 67% more than a new customer. Quick responses are a vital part of preserving those customer relationships, and an essential facet of a successful business.

Why Proagrica?

Proagrica is the first international provider of these connectivity solutions specifically for the agriculture industry. Our industry knowledge means we understand the pain points and challenges across the agricultural supply chain, which, combined with the tech expertise and resources of RELX, uniquely position us to work with businesses to solve those problems. We connect your business with your partners in agriculture. More and more businesses in the supply chain are taking advantage of our innovative solutions and extensive network in the agriculture industry, so the benefits provided by data exchange will only grow.

Find out more about achieving 100% connectivity and the benefits for your business >

Read more in the latest series examining the key challenges facing businesses in the agriculture supply chain, and the benefits gained by adopting digital systems: