What are eCommerce portals?


Portals are online platforms that allow businesses to conduct interactions and transactions with customers and suppliers instantly, facilitating a more intuitive and connected operation. An integrated portal solution allows organisations in the agriculture supply chain to have one interface shared across their business community.

What are the benefits of portals?

At a basic level, web portals make ordering easier and more reliable, with full visibility and 24/7 order placement. Suppliers, for example, can receive orders via their online portal, offering automatic status updates and other functionality as required. This allows businesses to make transactions more efficient and effective, no matter the size of the order or the customer. Going beyond a simple eCommerce option, a portal solution delivers a more professional and smooth business experience for all parties.

Notable improvements to business operations include:

  • Reduced errors – No more wasted time or correcting the fallout from simple mistakes. Portal solutions remove the need to manually input data, eliminating errors and their resulting costs.
  • Ease of business – Smoother transactions and communications between businesses, with no need to make radical changes to current Enterprise Resource Planning (ERP) systems.
  • Increased customer loyalty – Portals don’t just make the ordering process more reliable and robust. Businesses seeking to remain competitive can offer attractive benefits via their portal, such as loyalty schemes and seasonal offers.

Is it right for your business?

Portals are best suited to businesses that need to deal regularly with multiple buyers or sellers – especially for customer ordering. In particular, manufacturers benefit from the streamlines ordering and tracking granted by a portal solution.

Alternative options for businesses in the agricultural supply chain include EDI and OCR services (link to those separate articles).

What solution is best for you? Get in touch to discuss a solution that drives the most value for your business.

 Why Proagrica?

Proagrica is the first international provider of these connectivity solutions specifically for the agriculture industry. Our industry knowledge means we understand the pain points and challenges across the agricultural supply chain, and we are uniquely able to work with businesses to solve those problems.

We’ve already delivered powerful bespoke portal solutions to leading companies in the sector, including Impact Fertilisers, Australia’s largest supplier of fertiliser products. By partnering with Proagrica, Impact Fertilisers were able to tap into their established interface and implement advanced functionality Systems, Applications & Products (SAP) that delivers full and integrated eCommerce functionality. Impact Fertilisers now offer Bluey, their own comprehensive suite of online portal services available to their customers and part of a more progressive digital strategy.

We connect your business with your partners in agriculture. More and more businesses in the supply chain are taking advantage of our innovative solutions and extensive network in the agriculture industry, so the benefits provided by data exchange will only grow.


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