ADD VALUABLE SERVICES &
SECURE END USER LOYALTY
Veterinarians deliver a service to their customers in the form of recommendations, advice and care. That can be for farm based or companion animals, and delivered by corporate vet groups or individual practices.
Providing best in class service, however it is delivered, is vital to secure customer loyalty, reputation and profitability.
Veterinarians rely on manufacturers of pharmaceutical products to produce the treatments necessary to provide services of care to the end customer. There is also a reliance on wholesalers and the wider supply chain in regards to the delivery of these products. With these relationships there are opportunities to drive efficiency and add value in various areas which can give a competitive advantage and boost customer loyalty.
EXPLORE YOUR SECTOR
USE THE RIGHT TOOLS
Profitability in the animal health market place can have a heavy reliance on processes such as accurate and timely price management, visibility and tracking of rebate thresholds and management of free of charge offers.
Having the right tools in place to manage these, and related activities, can give a solid advantage to an organisation allowing them to save valuable time and resources through minimising manual processes and avoiding the associated mistakes from human error.
A high level of attention is rightly given to compliance and legislation in the animal health market. It is vital that legislation is adhered to and that robust tracking and certification is deployed to ensure compliance.
The harnessing of data and digital tools to assist in completing internal audits, external manufacturer-specific tracking and legislative processes is vital to make compliance easily achievable for all veterinarian organisations.
VALUE ADDED SERVICES
End user demands continue to rise in regards to what is expected from interactions with providers of animal care. The ability to provide information and tools that actively engage the end customer are becoming more and more important.
Utilising such tools also provides an opportunity for veterinarians to drive end user engagement, adoption of treatments, and therefore drive revenues and profitability