GROCERY

ENSURE CONSUMER CONFIDENCE THROUGH DATA

By surfacing meaningful insight from fragmented data, grocers have the ability to make informed supply and demand decisions that will enable them to successfully meet consumer expectations around transparency and sustainability.

Sustainability is about future-proofing and building trust with the consumer, as well as increasing brand loyalty. Commodities need to be sourced in line with independent sustainability standards and there is a need for own-brand products to be produced with integrity and respect for the environment. There is a growing need for grocers to be able to provide the trusted information to support products’ provenance that consumers want to see.

EXPLORE YOUR SECTOR

AMBITIOUS SUSTAINABILITY TARGETS

Grocers need trustworthy data from their supply chain. From both a legislative and provenance perspective, the retailer must be able to meet codes of conduct and assurance standards.

By connecting complex data sources and integrating them, the integrity of a grocer’s supply chain network can be secured. Providing data visibility and veracity at every stage of the supply chain, means processes can remain compliant and efficient and this serves to meet the growing consumer desire for transparency.

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HARNESS THE RIGHT DATA

The supply chain upstream of the food products on a store shelf is complex and has many participants. There is a growing desire for transparency and record keeping throughout the entire supply chain.

At every stage from farm, through processing, and onto the retailers shelves there is an abundance of data around individual products.

The gathering, sharing and analysis of these disconnected data sources is vital to enable retailers to have confidence in the source of the products on their shelves, and in turn be able to support consumer confidence.

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CONNECTING DATA TO SUPPORT PRODUCT QUALITY

Livestock farming is subject to increasingly prescriptive demands from buyers further along the food chain. Pressure from consumers is transmitted upstream ultimately to cattle farmers and breeders. A major fast food chain needed greater consistency of supply and provenance data to reassure its customers of its product quality.

The available datasets were disparate and numerous. Abattoirs, feed manufacturers, farm management information systems, animal health providers and vets were all generating valuable data. However, in many cases this was neither shared nor analyzed.

Increasing visibility across the supply chain by connecting the data sources and systems, provides the insight the fast food retailer needs to better inform its suppliers of its requirements, improving provenance, quality and sustainability throughout.

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