Sustainability is about future-proofing and building trust with the consumer, as well as increasing brand loyalty. Commodities can be sourced in line with independent sustainability standards. Own-brand products will be produced with integrity and respect for the environment. The grocer can provide the trusted information to support products’ provenance that consumers want to see.
Achieve ambitious sustainability targets
The grocer needs trustworthy data from its supply chain. From both a legislative and provenance perspective, the retailer must be able to meet codes of conduct and assurance standards.
By connecting these complex data sources and integrating them, the integrity of the grocer’s supply chain network can be secured. Providing data visibility and veracity at every stage of the supply chain, means processes can remain compliant and efficient.
How we’ve helped a business like yours
Livestock farming is subject to increasingly prescriptive demands from buyers further along the food chain. Pressure from consumers is transmitted upstream ultimately to cattle farmers and breeders. A major fast food chain needed greater consistency of supply and provenance data to reassure its customers of its product quality.
Its available datasets were disparate and numerous. Abattoirs, feed manufacturers, farm management information systems, animal health providers and vets were all generating valuable data. However, in many cases this was neither shared nor analyzed.
Increasing visibility across the supply chain by connecting the data sources and systems, provides the insight the fast food retailer needs to better inform its suppliers of its requirements, improving provenance, quality and sustainability throughout.