The agricultural market is under increasing pressure to boost productivity, reduce costs, and do more with less resources.

Input manufacturers, positioned at the top of the agricultural value chain, have some of the greatest opportunities to boost the efficiency, value and impact of their operations.

With an increasingly complex trading environment continuing to develop within agriculture, there are often multiple opportunities for input manufacturers to streamline and enhance the efficiency and value of processes and relationships inside their own organizations, with trading partners and with end users of their products.



The data held within a manufacturers own systems is a vital resource. Capturing and interpreting this data across multiple internal systems is not an easy task for any organization. The insight that can be gained however can be invaluable.

For example, being able to have a robust single view of customer data allows for precise customer insights to be gained which can be used to proactively drive sales strategy.

The connection of data sources also allows for the improvement, and automation, of previously manual processes. This helps to reduce errors, save time and free up resources for more valuable activities.

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Input manufacturers have an array of customer relationships which often vary in size and complexity. The ability to trade efficiently with all customers, whatever the size, is a real advantage for any organization.

For most manufacturers the ambition is for all customer orders to be received electronically in their ERP systems.

By reducing non-electronic orders organisations can ensure a more reliable, real time source of data internally, and a more streamlined and efficient ordering experience for the customer.

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A complex trading environment in conjunction with economic pressures means that competition is increasing for input manufacturers within agriculture. This is a factor driving the need for manufacturers to demonstrate additional value to direct customers and end users of their products.

By developing technology and applications that enhance the customer experience, input manufacturers can build brand loyalty and differentiate themselves from the competition. Value can be added at every customer touch point, whether that be a more streamlined ordering experience, or a digital tool that can demonstrate ROI of a manufacturer’s product in the field.

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Digital transformation throughout agriculture has provided the ability to create vast amounts of data from an array of sources. The desire of most organizations is to be able to capture this data and derive actionable insight and value from it. This is no easy task partly because of the huge volumes of data being created.

The key factor however, is the ability to collect, standardize and enhance this data in real-time in order to utilize it in a way that most suits the key needs of the organization. If done in the right way, the value of data can be unlocked and be used to help achieve strategic objectives.

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