Mark Pawsey is the Director of Business Development for Proagrica Australia with a primary focus on agronomic solutions and services across both the software solutions portfolio and Enterprise solutions. Mark’s primary focus is on connecting the “field to the supply chain” by leveraging the geospatial heritage of Proagrica in field level data, with the supply chain, analytics and transactional capabilities of the broader business. With nearly 20 years of engagement with SST Software as a customer, partner and employee Mark has been involved in the evolution of the Sirrus suite of products from the beginning and influencing their suitability for the Australian market. More recently Mark is now focused on the Agronomy Enterprise and custom solutions development to suppliers, ag retailers and other supply chain partners to leverage the use and value of farm data into the supply chain. A major focus is to develop the agX® strategy for Australia and lead the evolution of farm data as “currency” in agricultural supply chains. Mark has worked in agriculture across various roles from working on cattle stations, seed sales, production planning and Ag retail management prior to joining Proagrica, and seeks to leverage that industry insight to drive supply chain digital adoption for Proagrica.