Richard Sibbit is Managing Director of the Animal Health division of Proagrica. Drawing on over 25 years of experience, Richard leads the Animal Health strategic drive for global expansion in Europe, APAC, US and Canadian markets. Under his guidance, the Animal Health team deliver network, workflow and business intelligence solutions to enable streamlined and improved processes, business growth and ROI. Richard’s experience covers integration and EDI, business strategy, business planning, work flow solutions (rebate management, loyalty and promotions) data management and BI. He spends time with his customers developing strategic roadmaps and business plans to deliver growing and innovative technology platforms which enable revenue growth and operational cost savings. More recently, the strategic focus has shifted onto enabling animal health customers to use Proagrica’s integration, data and analytic platforms, which offer traceability, provenance and antibiotic stewardship solutions. These are key issues in the global animal health supply chain today – areas in which Richard continues to be at the forefront through global partnerships and collaboration.